How often do you find yourself saying,
"I wish I could get enough patients so that I could do
what I really love to do."

"The Common Problem Facing Eye Care Professionals"

From Jeff Lewis, O.D.

Wednesday 2:30pm

Dear Colleague,

Unfortunately, too many of us have natural talent and determination to succeed in private practice, but don't know how to attract new patients.

Frequently, I speak with colleagues that express to me in private their feelings of frustration and anxiety in their marketing efforts. Perhaps, there are times when even you feel...

• Conflicted about selling out and becoming a victim of corporate eye care
• Frustrated with your inability to attract new patients.
• Tired of networking with little or no results.
• Fed-up with the cash-drain of traditional eye care marketing
• Annoyed because you're not getting the type of patients you'd hoped for.
• Puzzled as to what new marketing tactics you should be using and how to use them.
• Confused because you are just starting out and don't know how to get your first patients.

This is understandable.

But no one taught you how to attract new patients or how to market your practice. Or you might have been taught basic marketing principles but you no one ever explained how to actually implement the tactics you were taught.

I've even known a few docs that got so frustrated that they called it quits.

Please don't do that!

If you...

    *    Would like to have a practice with all the patients you can handle...

    *    Want to learn how to make qualified patients pick up the phone and call you...

    *    Would enjoy picking and choosing the patients you want to work with...

    *    Are interested in becoming a respected and recognized expert in your community...

    *    Would like to attract more patients without feeling pushy or like a salesperson...

...then I think you would benefit from what I have to say.

But there is one thing that I find interesting. I'm always amazed at how one doctor could be making a lot of money while others aren't making any at all.

"Why Do Some Eye Care Professionals Attract All The
Patients They Can Handle While Others Have to
Fight Just to Make a Meager Living?"

In fact, I personally know a few Eye Docs who are NOT very impressive but they still seem to get all the patients they want. Would you like to know why?

There's an old saying in marketing...

"...Any Fool Can Make Soap, It Takes a Clever Person to Sell It"

You see, you can be the best doctor in the world. You may be able to save people's vision or find ways of improving your patient's quality of life-- but if no one knows about you and what you can do for them, you'll go no where.

The faster you understand this truth, the closer you are to becoming a well-paid, highly-respected eye doctor.

Let me take a moment to help you understand this point by telling you a true story that happened to me.

A few years ago I was visiting with a colleague. I was excitedly telling him all about my latest marketing program that I had just developed and how awesome it was. He patiently sat and listened to me.

He could see that I was really enthused about what I had just discovered. After I had finished my boasting and gloating he got up, and as he started to walk away he said, "That's great Jeff, now the real trick will be implementing it."

My first reaction to his comment was, "What do you mean. Of course it will work. How could it not? It's based on a model that has been working for years!"

But as I pondered for a moment about his comment I realized that I had fallen into the age-old deadly mistake that most of us fall prey to... ...forgetting the principle objective of my practice.

You see, my colleague subtly reminded me that...

"Your Primary Job is NOT simply eye doctor; it's the Marketing of Your Eye Care Services!"

You might think of yourself as a great doctor but so are thousands of others. Remember, anyone can become an eye care professional...

…but it takes a clever person to sell Eye Care services!

That's why there is such a disparity between the successful Eye Care Professionals and those that don't "get it."

Failing to understand (or accept) this principle is so poisonous that it will stifle any practice...fast. You might be an expert practitioner, but that won't fill your practice.

No matter how great your technical skills, your practice will spin its wheels, wither away or flounder like many, if you can't convince people to choose your services of those of "the others".

"But When I Use the Word 'Marketing' Most Eye Care Professionals Start to Cringe and Roll their Eyes. But You Don't Have to..."

...because with this free report, I'm going to teach you how to market your practice with dignity and self-respect. And the fact is, as much as you don't want to sell yourself, people don't want to be sold to. No one wants to believe they got "sold."

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